SEEKING to strengthen its brand, Babcock International Group will move its Australian Helicopters and Bond Helicopters Australia businesses under the Babcock banner as part of a rebrand of the company’s global helicopter operations.
Under the change, Australian Helicopters becomes Babcock Mission Critical Services Australasia and Bond Helicopters Australia becomes Babcock Offshore Services Australasia.
Babcock Mission Critical Services Australasia delivers helicopter support for a range of services across both public and private sectors including Emergency Medical (EMS), Search and Rescue (SAR), surveillance operations, law enforcement, aerial work and Marine Pilot Transfer (MPT).
Providing offshore energy transportation helicopter services, Babcock Offshore Services Australasia works with blue-chip oil and gas companies to support their production, drilling and exploration campaigns within the Australasian region.
Babcock Australasia chief executive Craig Lockhart said both subsidiaries had a powerful market presence in Australia which will continue to grow under the Babcock brand.
“Becoming Babcock means a lot more than bringing both subsidiaries under the one logo,” Mr Lockhart said.
“It enables all the benefits that come with a local alignment with a global brand; it encourages better internal co-operation, higher levels of employee engagement and greater cohesion around our culture and values.”
Babcock Mission Critical Services and Offshore Services Australasia, managing director John Boag said the transition would make the company’s offer more attractive in both market segments, enabled economies of scale and provided a platform for future organic growth in the Australasian region.
Babcock Mission Critical Services Australasia has a fleet of 20 multi-engine and single-engine turbine helicopters operating from purpose-built facilities in Queensland, South Australia and Victoria servicing long term contracts with government and corporate clients.
Babcock Offshore Services Australasia services major clients in the offshore oil and gas industry including the PTTEP Australasia, Woodside, ConocoPhillips, Eni, INPEX and
CGG from bases in Darwin and regional Western Australia, the company said.
“This means we can call on the wider Babcock group to support and enhance our operational and service capabilities in the region,” he added.