ROCKWELL Automation appointed Nigel Williams to the role of country manager for the group’s New Zealand operations.

As country manager, Mr Williams will be based in Auckland and responsible for all Rockwell Automation sales activities in New Zealand.

Rockwell said he will provide leadership in the development and execution of strategy for New Zealand, in alignment with the Australia and New Zealand regional strategy, in order to achieve the company’s sales target.

With more than 25 years experience in the industrial automation industry, Mr Williams is well placed to manage and grow the New Zealand business, Rockwell said.

Mr Williams is not entirely new to Rockwell Automation, having held various sales and sales management roles with the company between 1992 and 2004.

Prior to his initial departure from the company Mr Williams was the national sales manager for Rockwell Automation New Zealand.

“It’s great to be back working with Rockwell Automation again. The company has made a longstanding commitment to the New Zealand market in terms of service and support and longevity. I’m proud of that commitment and excited by their clear vision to help customers be more productive and optimise their enterprise,” he said

Mr Williams will work closely with the Rockwell Automation distributor, NHP Electrical Engineering in the execution of the company’s sales strategy.

“I’m looking forward to working with our dedicated and talented team and enhancing the relationship with our distributor, NHP Electrical Engineering. Through this relationship, we are well placed to meet our customers’ automation requirements,” Mr Williams said.

Regional director of Rockwell Automation South Pacific David Hegarty congratulated Mr Williams on his appointment.